According to Huma Gruaz, president and CEO of Alpaytac Inc., there are simple ways to make your Facebook page an essential part of your business and a key aspect of your overall digital PR strategy. In the following Q&A, she discusses increasing Facebook likes, driving engagement and the ways in which Facebook and Twitter content strategies should differ—themes she will expand upon at PR News’ Digital PR Summit on Oct. 5 in New York City.
http://www.prnewsonline.com/free/PR-News-Q-and-A-What-Do-Facebook-Users-Really-Want_15250.html?hq_e=el&hq_m=2268706&hq_l=11&hq_v=d5d1e6003e
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